Public Relations (PR) is to direct public opinion toward your product through electronic or non-electronic projects, or offer a product for a particular audience, and create a positive aura around it. We can define public relations as a management that connects the enterprise with its local and abroad audience. Where, public relations transit an image of the activities and services offered by the company or enterprise to the public, and meet the public needs to get that information.
Public Relations Tools:
personal communications: is one of the most important and prominent methods used in public relations for having a large and direct impact on the communication process, as well as being a double way means, through which the reaction or the level of response in respect of offered ideas, approaches, or meaningful discussion can be measured.
Print media: There are varieties of models and forms that can be used in field of publications, often divided into two groups: direct mail, and publications.
Visual communications: a communications group conducted using sense of sight for the sake of recognizing the intended thing by the targeted party clearly and precisely, and the most prominent methods used are:
- Advertising Films
- TV Programs and Advertisements
Electronic public relations tools differs from traditional public relations tools.